Confidential — April 2026

The Next Era of
Creator-Led Commerce.

A partnership proposal for Fixated / Studio 71

Presented by Tim — Founder, Shop House

The Evolution

Influencer marketing built the foundation. Social commerce is the next floor.

Influencer Marketing

  • Massive brand awareness
  • Audience-building at scale
  • CPM-based pricing
  • Engagement-driven metrics
  • Proven model — $21B+ industry
+

Social Commerce

  • Every sale is trackable
  • Revenue is directly attributable
  • Commission-based, infinite upside
  • Creators become sales channels
  • Real business outcomes on top of reach

Influencer marketing works. But the creators who add commerce to their influence don't just build audiences — they build revenue engines. That's the evolution your roster needs.

The Gap

"Fixated now manages 1,000+ creators across YouTube, podcasting, and social media. But not a single one of them drives trackable product revenue at scale."

The fastest-growing revenue category in creator media is social commerce — and it's the one vertical you don't have.

The Market

This is where the money is moving.

$500B+ China Social Commerce — Already Here
$33B US Social Commerce 2026
$80B+ US Projected by 2028

China's Model: Livestream-Led

China built a half-trillion-dollar social commerce industry — driven primarily through livestreams. A single stream has generated $103 million in one session. Livestream e-commerce alone is projected to cross $1 trillion by 2026.

The US Model: Short Video-Led

In the US, 95% of social commerce content is short-form video on TikTok Shop — not livestreams. Different format, same trajectory. And TikTok isn't going anywhere.

Whoever owns this vertical now wins the decade. The US is 2-3 years behind China's curve — but running a different playbook that favors the creators we manage.

📊 Mordor Intelligence 📊 Grand View Research 📊 GlobalNewswire 📊 ResearchAndMarkets

The Answer

Shop House

Shop House.

The only management company built from inside the social commerce ecosystem.
Not adjacent to it. Born from it.

The Journey

From a camera to the top of social commerce.

2024

Started with a camera and a question

Dropped everything to interview TikTok Shop creators nobody else was covering. Built the Shop House Media podcast from zero. No funding. No team. Just conviction.

2025

Became the definitive voice

The podcast became required listening in social commerce. Every top affiliate in the US sat across from Tim. Meanwhile, Tim's personal TikTok — built through sneakers and reselling — crossed 2.2M followers, giving Shop House unmatched reach from day one. The industry noticed.

2026

Signed the best in the world

Launched Shop House Management. Signed the #1, #2, and #3 top-selling affiliates of all time. Three creators won Creator of the Year. Built the most valuable roster in social commerce — in months, not years.

Combined Roster

$117M+ In Trackable Product Revenue
6 Managed Creators
3 Creator of the Year Awards
#1 #2 #3 All-Time Top Affiliates

Not impressions. Not engagement. Revenue.
Every dollar tracked, every sale attributed.

The Roster

The most dominant lineup in social commerce.

Alle Brean

Alle Brean

Beauty & Fashion

$40M GMV

#1 Affiliate of All Time

Tarte · Rare Beauty · Huda Beauty · ColourPop · e.l.f. · Sol de Janeiro
Matt Kahla

Matt Kahla

Tech & Gaming

$22M GMV

Creator of the Year

Samsung · SharkNinja · Logitech · Anker · NordVPN
Brandon Hans

Brandon Hans

Home & Variety

$21M GMV

Creator of the Year

HexClad · Caraway · SharkNinja · Shark · Ninja · QVC
Brandon Phillips

Brandon Phillips

Health & Wellness

$13M GMV

#1 Health Creator on TikTok Shop

BlenderBottle · COSRX · Beauty of Joseon · Medicube · RoC
Angie Roman

Angie Roman

Family & Lifestyle

$11M GMV

Top 1% Affiliate

Momcozy · Frida · Babylist · Fashion Nova · Sol de Janeiro
Kayla Burkett

Kayla Burkett

K-Beauty

$10M GMV

Creator of the Year

COSRX · Beauty of Joseon · Anua · Medicube · Glow Recipe

Business Model

How we make money — and why it scales.

💰

20% Management Fee

We take 20% of every brand deal we source and close for our creators. We negotiate, manage, and deliver — the creator focuses on content. Non-exclusive model means creators stay because we perform, not because they're locked in.

$2.4M+ Estimated Annual Deal Pipeline
📥

Inbox Management at Scale

Our creators receive hundreds of brand inquiries every single week. We manage every inbox — filtering, qualifying, negotiating, and closing deals that most creators leave on the table. This alone justifies our fee.

100s/week Inbound Brand Inquiries Per Creator
🎙️

Media Revenue

The Shop House podcast commands premium sponsorship rates. Single episodes at $9K, presenting sponsors at $15K+, and exclusive monthly packages up to $75K/month — all driven by Tim's position as the #1 voice in social commerce.

$900K/yr Potential 12-Month Bundle Rate

Growth Opportunities

Two massive untapped revenue lines.

01

Revenue Share on Creator Sales

The next evolution of management: taking a percentage of total GMV from creators we manage. Most management companies can't justify this because they don't bring enough value. We can — because we source deals, manage brand relationships, and negotiate rates that creators can't get on their own.

$117M combined roster GMV × even a small % = transformational recurring revenue
02

Influencer-to-Commerce Migration

Nobody is capitalizing on this yet. Millions of traditional influencers have massive audiences but zero commerce infrastructure. We help them launch their TikTok Shop storefronts, teach them social selling, and take a management fee on the revenue we help generate.

1,000+ Fixated creators × TikTok Shop enablement = immediate cross-sell opportunity

The Media Platform

The podcast is a signing machine.

🎙️

Industry Standard

The #1 podcast in social commerce. Every major TikTok Shop affiliate has been a guest. Brands, platforms, and creators all tune in.

🧲

Talent Funnel

Guests become clients. No cold outreach. The best creators in the world come to Tim — because he built the platform they all want to be on.

📡

Owned Distribution

Tim's personal TikTok has 2.2M followers — built through sneakers and reselling before pivoting to social commerce. Combined with Shop House Media's channels, that's direct access to the entire creator community.

🌍

Global Pipeline

We have the potential to sign the #1 creator in every country and every category. The podcast gives us the reach and credibility. What we currently lack is the infrastructure to support them all.

$1M Profit TikTok Shop
$2M 1 Year TikTok Shop
$40M Live Selling
Podcast Episode

That's where Fixated comes in.

Strategic Fit

The combination no one else can build.

Fixated / Studio 71

  • 1,000+ creator network
  • Brand sales team & pipeline
  • Ops — contracts, payments, legal
  • Top 10 podcast network
  • Production & distribution
  • 15+ years of industry relationships
  • Global infrastructure (US + Europe)
+

Shop House

  • #1, #2, #3 affiliates of all time
  • $117M+ in trackable GMV
  • The social commerce vertical
  • #1 podcast in the space
  • Built-in creator signing pipeline
  • Deep TikTok Shop ecosystem credibility
  • Global signing potential — every country, every category

You've spent 15 years perfecting the influencer model. This is the next 15.

The Opportunity

What investment unlocks.

10× Roster expansion via podcast pipeline
$1B+ Category GMV potential as US catches China
Only Management co. built inside the ecosystem
Now Ground floor of the US inflection

The Structure

Shop House stays Shop House. Tim stays the face. Tim signs the talent. Tim creates content, travels, and brings in new creators.

Your infrastructure powers the engine — ops, contracts, legal, payments, brand sales. Together, we define the category.

Tim

You've owned influence
for 15 years.
Now own commerce.

Tim — Founder, Shop House

talent@shophousemanagement.com